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Marketing: An Introduction (5th Revised edition)

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For courses in Principles of Marketing at four year and two year colleges. This accessible, shorter overview helps students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars-(1) theory and concepts; (2) practices and applications; and (3) pedagogy-cultivating an efficient, effective teaching and learning environment.

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5th Revised edition

ISBN:

013012771X

/ ISBN-13:

9780130127716

  • Book Details
  • Seller
Marketing: An Introduction
2016, Pearson

ISBN-13: 9780134149530

13th edition

Trade paperback

Marketing An Introduction
2015, Pearson Education Limited, Harlow

ISBN-13: 9781292017518

3rd edition

Paperback

Marketing: An Introduction
2014, Pearson

ISBN-13: 9780133451276

12th edition

Paperback

Marketing: An Introduction
2012, Pearson

ISBN-13: 9780132744034

11th edition

Hardcover

Marketing: An Introduction
2012, Pearson Education Limited

ISBN-13: 9780273762607

2nd edition

Paperback

Marketing: An Introduction
2010, Prentice Hall, Boston, MA

ISBN-13: 9780136102434

10th edition

Trade paperback

Marketing: An Introduction
2009, FT Press

ISBN-13: 9780273713951

European edition

Trade paperback

Marketing: An Introduction
2008, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780136021131

9th edition

Trade paperback

Marketing: An Introduction
2008, Prentice Hall, Upper Saddle River

ISBN-13: 9780138157180

9th edition

Unknown binding

Marketing: An Introduction
2006, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131865914

8th edition

Trade paperback

Marketing: An Introduction
2002, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130351333

6th edition

Unknown binding

Marketing: An Introduction
1999, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130127716

5th Revised edition

Trade paperback

Marketing: An Introduction
1993, Prentice Hall, Englewood Cliffs, NJ

ISBN-13: 9780135545935

3rd edition

Hardcover

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