Marketing (6th edition)

by Eric N. Berkowitz, Roger A. Kerin, Steven Hartley

This edition addresses how interactive marketing can lead to customer value creation richer buyer-seller relationships, and customer privacy issues. It describes electronic networks to illustrate how each has and will alter marketing exchange relationships. Read More

This edition addresses how interactive marketing can lead to customer value creation richer buyer-seller relationships, and customer privacy issues. It describes electronic networks to illustrate how each has and will alter marketing exchange relationships. Read Less