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Marketing Places

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Today's headlines report cities going bankrupt, states running large deficits, and nations stuck in high debt and stagnation. Philip Kotler, Donald Haider, and Irving Rein argue that thousands of "places" -- cities, states, and nations -- are in crisis, and can no longer rely on national industrial policies, such as federal matching funds, as a promise of jobs and protection. When trouble strikes, places resort to various palliatives such as chasing grants from state or federal sources, bidding for smokestack industries, or ...

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ISBN:

0029175968

/ ISBN-13:

9780029175965

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Marketing Places
2002, Free Press

ISBN-13: 9780743236362

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Marketing Places
1993, Free Press, New York, NY

ISBN-13: 9780029175965

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