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The End of Marketing as We Know it (New edition)

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Sergio Zyman - aka Aya-cola - had the dubious distinction of launching New Coke - one of the best documented and most spectacular marketing failures. But just 79 days later the return of Classic Coke produced the biggest one-year rise ever in the brand's sales. Zyman learnt - and taught others - lessons about the emotional bond of consumers to the product. Here, he reveals his own marketing philosophy based on "neo-marketing" - the notion that "advertising and promotion are supposed to sell more stuff".

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New edition

ISBN:

0006531849

/ ISBN-13:

9780006531845

  • Book Details
  • Seller
The End of Marketing as We Know It
2000, HarperBusiness, New York

ISBN-13: 9780887309830

Trade paperback

The End of Marketing as We Know it
2000, HarperCollins Business, London

ISBN-13: 9780006531845

New edition

Mass-market paperback

The End of Marketing as We Know It
1999, HarperBusiness, New York, NY

ISBN-13: 9780887309861

Hardcover

The End of Marketing as We Know it
1999, HarperCollins Business, London

ISBN-13: 9780002571289

Hardcover

End of Marketing as We Know It
1999, HarperAudio, New York, NY

ISBN-13: 9780694521388

Abridged

Audiobook cassette

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