Steven W Hartley
Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He holds a bachelor's degree in mechanical engineering, an M.B.A., and a Ph.D. from the University of Minnesota. Dr. Hartley was formerly the chair of the Department of Marketing at the University of Denver and has taught at the University of Colorado, the University of Minnesota, and in several executive development programs. His teaching interests include principles of marketing,...See more
Steven W. Hartley is Professor of Marketing in the Daniels College of Business at the University of Denver. He holds a bachelor's degree in mechanical engineering, an M.B.A., and a Ph.D. from the University of Minnesota. Dr. Hartley was formerly the chair of the Department of Marketing at the University of Denver and has taught at the University of Colorado, the University of Minnesota, and in several executive development programs. His teaching interests include principles of marketing, marketing research, and marketing planning. Dr. Hartley's research has appeared in many leading marketing publications. He is an active consultant to several prominent U.S. corporations and is active in many professional organizations including the American Marketing Association, the Academy of Marketing Science, and the Marketing Educators' Association. See less
Steven W Hartley's Featured Books
Steven W Hartley book reviews
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Marketing: The Core with Online Learning Center Premium Content Card
This book is very helpful with a lot of examples and the concept is easy to understand. Read More
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Marketing W/ Powerweb
Awesome Book
I took this core marketing course this spring and found this book quite interesting, it has lot of real world examples and case studies which enables the reader to stay connected with the chapter. ... Read More
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Marketing W/ Powerweb
Awesome book
Interesting book to read with exciting real life stories of companies and how they market their products. Read More