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Winning the Chain Restaurant Game: Eight Key Strategies

by ,

Details how to develop and operate a chain restaurant company, focusing on the attributes that can enable a chain to capitalize on the industry's unique challenges and excel in customer service, performance and success. The authors, both recognized restaurant industry experts, interviewed 100 chain executives to include a wide and diverse spectrum of leaders and chains. Scores of case studies demonstrate successes and failures.

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Winning the Chain Restaurant Game: Eight Key Strategies
1994, Wiley, New York, NY

ISBN-13: 9780471305453

Hardcover

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