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Winning at New Products: Accelerating the Process from Idea to Launch

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The landmark book that defines successful product development has been revised, updated, and expanded for the next generation of product leaders. Cooper demonstrates with compelling evidence why consistent product development is so vital to corporate growth.

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Winning at New Products: Accelerating the Process from Idea to Launch
2001, Basic Books, New York, NY

ISBN-13: 9780738204635

3rd edition

Trade paperback

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