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Wheels on Fire: The Amazing Inside Story of the Daimler Chrysler Merger

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This text tells the true story of the merger between two of the world's biggest car companies, which created a global giant, in 1998. Combining narrative with first-hand analysis, David Waller uses the example to present tangible lessons for managers involved in global business.

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Wheels on Fire: The Amazing Inside Story of the Daimler Chrysler Merger
2001, Hodder & Stoughton, London, England

ISBN-13: 9780340770368

Hardcover

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