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Valuepack:Framework for Marketing Management/Global Marketing:A Decision-Oriented Approach/The Marketing Plan Handbook

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Framework for Marketing Management, 3/e Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in. Global Marketing: A Decision-Orientated Approach, 4/e Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Extensive coverage of hot topics such as blue ocean strategy; ...

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Valuepack:Framework for Marketing Management/Global Marketing:A Decision-Oriented Approach/The Marketing Plan Handbook
2007, Pearson Education Limited

ISBN-13: 9781405888196

Paperback

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