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Typography and Motion Graphics: The 'Reading-Image'


In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design using the concept of the 'reading-image' to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequences-including The Man With the Golden Arm (1955), Alien (1979), Flubber (1998), Six Feet Under (2001), The Number 23 (2007) and Scott Pilgrim vs. The World ...

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Typography and Motion Graphics: The 'Reading-Image'
2018, Routledge, London

ISBN-13: 9780367029289


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