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Tourism: The Business of Travel

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Written in a conversational style, this book views the industry from a business perspective examining the management, marketing and finance issues most important to industry members. Chapters reveal an integrated model of tourism and address consumer behavior, service quality and personal selling. Readings and integrative cases close each part and end-of-chapter exercises offer application activities for students. This edition includes new chapters on technological innovations and sustainability issues and offers a view of ...

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Tourism: The Business of Travel
2009, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780137147298

4th edition

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Tourism: The Business of Travel
2005, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780131189805

3rd edition

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Tourism: The Business of Travel
2001, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780130415301

2nd edition

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Tourism: The Business of Travel
1998, Prentice Hall

ISBN-13: 9780132710329

Trade paperback

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