To Serve God and Wal-Mart: The Making of Christian Free Enterprise

In the decades after World War II, evangelical Christianity nourished America's devotion to free markets, free trade, and free enterprise. The history of Wal-Mart uncovers a complex network that united Sun Belt entrepreneurs, evangelical employees, Christian business students, overseas missionaries, and free-market activists. Through the stories of people linked by the world's largest corporation, Bethany Moreton shows how a Christian service ethos powered capitalism at home and abroad. While industrial America was built by ...

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To Serve God and Wal-Mart: The Making of Christian Free Enterprise
2009, Harvard University Press, Cambridge, MA

ISBN-13: 9780674033221

Hardcover

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