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This is Service Design Thinking: Basics, Tools, Cases

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How to design and market services to create outstanding customer experiences Service design thinking is the designing and marketing of services that improve the customer experience, and the interactions between the service providers and the customers. If you have two coffee shops right next to each other, and each sell the exact same coffee at the exact same price, service design is what makes you walk into one and not the other. Maybe one plays music and the other doesn't. Maybe one takes credit cards and the other is cash ...

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This is Service Design Thinking: Basics, Tools, Cases
2011, John Wiley & Sons Inc, New York

ISBN-13: 9781118156308

Paperback

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