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This Business of Music Marketing & Promotion

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An invaluable guide to planning and producing a complete marketing campaign for selling music to the listening public, this book arms readers with key strategies and tools to ensure that a musical recording reaches its full sales potential. 20 illustrations.

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This Business of Music Marketing & Promotion
2003, Billboard Books, New York, NY

ISBN-13: 9780823077298

Revised, Updated edition

Hardcover

This Business of Music Marketing and Promotion
1999, Billboard Books, New York, NY

ISBN-13: 9780823077113

2nd edition

Hardcover

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