alibris logo

The Why of the Buy: Consumer Behavior and Fashion Marketing

by , ,

Consumer behavior affects all aspects of design, production, merchandising, and promotion in the fashion industry. "The Why of the Buy: Consumer Behavior and Fashion Marketing" addresses how psychology, sociology, and culture influence what, when, where, why, and how consumers buy what they buy. With topics ranging from consumer attitudes, personality, and values to the global marketplace, ethics, and social responsibility, this text with more than 150 color photos and cartoons presents consumer behavior in an enthusiastic ...

loading
  • Book Details
  • Seller
The Why of the Buy: Consumer Behavior and Fashion Marketing
2008, Fairchild Books & Visuals, New York, NY

ISBN-13: 9781563674563

Hardcover

Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency