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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making

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A comprehensive, managerially-focused guide to formulating pricing strategy. Practical in focus and lively in style, this volume explains ideas and concepts that are essential to integrate pricing successfully into marketing strategy and that should be a part of every marketer's repertoire. Features numerous walk-through examples, illustrating how companies successfully implement pricing strategies.

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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making
1998, Prentice Hall

ISBN-13: 9780136690603

2nd edition

Trade paperback

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