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The Sage Handbook of Advertising

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Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarizing of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J. Tellis achieve their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant ...

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The Sage Handbook of Advertising
2007, Sage Publications Ltd, London

ISBN-13: 9781412918862

Hardcover

The Sage Handbook of Advertising
2007, Sage Publications (CA), Los Angeles, CA

ISBN-13: 9781412918879

Trade paperback

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