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The Rise and Fall of Strategic Planning: Reconceiving Roles for Planning, Plans, Planners

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In this definitive and revealing history, Henry Mintzberg, the iconoclastic former president of the Strategic Management Society, unmasks the press that has mesmerized so many organizations since 1965: strategic planning. One of our most brilliant and original management thinkers, Mintzberg concludes that the term is an oxymoron -- that strategy cannot be planned because planning is about analysis and strategy is about synthesis. That is why, he asserts, the process has failed so often and so dramatically. Mintzberg traces ...

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The Rise and Fall of Strategic Planning: Reconceiving Roles for Planning, Plans, Planners
1994, Free Press, New York, NY

ISBN-13: 9780029216057

Hardcover

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