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The Portable MBA in Marketing

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Witty, well-written, and filled with relevant and engaging examples, this comprehensive book provides both a complete foundation in marketing theory and practice and an introduction to the new ideas that are changing the way business is conducted.

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The Portable MBA in Marketing
1995, Wiley

ISBN-13: 9780471119845

Trade paperback

The Portable MBA in Marketing
1992, Wiley, New York, NY

ISBN-13: 9780471547280


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