Weekend Sale | Save up to $15. Get the code »

alibris logo

The Portable MBA in Marketing

by ,

Witty, well-written, and filled with relevant and engaging examples, this comprehensive book provides both a complete foundation in marketing theory and practice and an introduction to the new ideas that are changing the way business is conducted.

loading
  • Book Details
  • Seller
The Portable MBA in Marketing
1995, Wiley

ISBN-13: 9780471119845

Trade paperback

The Portable MBA in Marketing
1992, Wiley, New York, NY

ISBN-13: 9780471547280

Hardcover

Filter Results
Shipping
Item Condition
Seller Rating
Other Options
Change Currency