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The People's Tycoon: Henry Ford and the American Century

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In this major new biography of one of the architects of modern America, Steven Watts shows readers an entrepreneur whose affordable car triggered the consumer revolution, but who, in his private life and public pronouncements, rejected consumerism.

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The People's Tycoon: Henry Ford and the American Century
2006, Vintage, New York, NY

ISBN-13: 9780375707254

Trade paperback

The People's Tycoon: Henry Ford and the American Century
2005, Knopf Publishing Group, New York, NY

ISBN-13: 9780375407352

Hardcover

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