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The Pdma Handbook of New Product Development

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Product development professionals at the cutting edge of knowledge in their respective areas of new product expertise present a complete picture of the information needed for effective product development. Describes all aspects of the topic from the creation of the concept through development and design to the final production, marketing, and service. Discusses fundamental concepts including identifying customer needs, using multifunctional teams, and having an appropriate development procedure as well as important issues ...

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The Pdma Handbook of New Product Development
1996, Wiley, New York, NY

ISBN-13: 9780471141891

Hardcover

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