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The Olympic Games Effect: How Sports Marketing Builds Strong Brands

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Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and ...

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The Olympic Games Effect: How Sports Marketing Builds Strong Brands
2012, John Wiley & Sons Inc, New York

ISBN-13: 9781118171684

2nd Edition

Paperback

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The Olympic Games Effect: How Sports Marketing Builds Strong Brands
2008, John Wiley & Sons, Singapore

ISBN-13: 9780470823668

Hardcover

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