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The Nature and Origins of Mass Opinion

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In this 1992 book John Zaller develops a comprehensive theory to explain how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on a broad range of subjects, including domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behaviour in U.S. House, Senate, and presidential elections. The thoery is constructed from ...

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The Nature and Origins of Mass Opinion
1992, Cambridge University Press, Cambridge

ISBN-13: 9780521407861

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The Nature and Origins of Mass Opinion
1992, Cambridge University Press, Cambridge

ISBN-13: 9780521404495

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