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The NASCAR Way: The Business That Drives the Sport

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The $2 billion industry of stock car racing offers multiple opportunities for sports enthusiasts, business people, and investors alike. The author tells the story of this highly successful business organization from the point of view of an investor and a businessman, and examines the sport from its roots to a present-day phenomenon.

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The NASCAR Way: The Business That Drives the Sport
2001, Wiley

ISBN-13: 9780471399209

Revised edition

Trade paperback

The NASCAR Way: The Business That Drives the Sport
1998, Wiley, New York, NY

ISBN-13: 9780471183167

Hardcover

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