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The Media Equation: How People Treat Computers, Televisions, and New Media as Real People and Places

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Reeves and Nass present the reults of numerous psychological studies that led to the conclusion that, contrary to intuition, people treat computers, television, and new media as real people and places. For instance, their studies show that people treat computer with female voices differently than male-voiced computers; that large faces on a screen invade a person's body space; and that motion on a screen affects physical reponses in the same way that real-life motion does.

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The Media Equation: How People Treat Computers, Televisions, and New Media as Real People and Places
1996, Center for the Study of Language and Information Publica Tion, Stanford, CA

ISBN-13: 9781575860527

Hardcover

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