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The Louis Vuitton Cup (Updated Edition)

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Since 1983, the Louis Vuitton Cup has determined who qualifies to compete for the America's Cup competition, the world's most prestigious yachting regatta. The involvement of the world-famous company in the race transformed the match from a friendly competition into an international, modern media event.Louis Vuitton Cup tells the story of the America's Cup, which parallels Louis Vuitton's expansion from a company that specialized in building travel trunks to its presence as an internationally acclaimed luxury brand. The ...

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The Louis Vuitton Cup (Updated Edition)
2013, Abrams, New York

ISBN-13: 9781419709913



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