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The Louis Vuitton Cup: 25 Years of Yacht Racing in Pursuit of the America's Cup

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From 1983 to 2008, the Louis Vuitton Cup determined who would qualify to compete for the America's Cup, the world's most prestigious yachting regatta. The involvement of the world-famous luxury goods company in the race transformed the match from a friendly competition into a modern media event, and helped raise the international profile of the esteemed prize."" "The Louis Vuitton Cup "tells the story of the America's Cup, which parallels Louis Vuitton's expansion from a company that creates travel trunks to its presence as ...

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The Louis Vuitton Cup: 25 Years of Yacht Racing in Pursuit of the America's Cup
2008, ABRAMS, New York, NY

ISBN-13: 9780810971141

Hardcover

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