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The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-By-Step Guide to Working with the Media to Generate Publicity, Enhance Fundraising, Build Membership, Change Public Policy, Handle Crises, and More!

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A nuts-and-bolts guide that shows how, with the right communications plan, nonprofits of any size and experience level can amplify their voice and advance their agenda. Complete with charts, checklists, and templates, this book shows readers how to select the right media, identify audiences, develop messages, produce printed materials, train spokespeople, use paid advertising and public service announcements, and handle negative press.

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