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The Heuristics Debate


All of us use heuristics--that is, we reach conclusions using shorthand cues without using or analyzing all of the available information. Heuristics pervade all aspects of life, from the most mundane practices to more important ones, like economic decision making and politics. People may decide how fast to drive merely by mimicking others around them or decide in which safety project to invest public resources based on the past disasters most readily called to mind. Not surprisingly, opinions vary about our tendency to use ...

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    • Title: The Heuristics Debate by Mark Kelman
    • Publisher: Oxford University Press Academic US
    • Print ISBN: 9780199755608, 0199755604
    • eText ISBN: 9780199842469
    • Edition: 2011
    • Format: PDF eBook

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