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The Father of Spin: Edward L. Bernays and the Birth of Public Relations

by

Bernays, a pioneering practitioner of public relations, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences. Two 8-page photo inserts.

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The Father of Spin: Edward L. Bernays and the Birth of Public Relations
2002, St. Martins Press-3PL, New York

ISBN-13: 9780805067897

Trade paperback

The Father of Spin: Edward L. Bernays and the Birth of Public Relations
1998, Crown Publishing Group (NY), New York, NY

ISBN-13: 9780517704356

Hardcover

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