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The Emotional Shopper: Assessing the Effectiveness of Retail Therapy

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The Emotional Shopper: Assessing the Effectiveness of Retail Therapy examines the question to what extent retail therapy really works. The monograph reviews the extant literature on shopping behavior and emotions, and adopts a tripartite approach to provide a more systematic and holistic treatment of this subject. The author assesses whether retail therapy works according to three perspectives: (1) motivational, (2) behavioral, and (3) emotional. Shopping is seen as a hedonic experience that triggers a variety of emotions. ...

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The Emotional Shopper: Assessing the Effectiveness of Retail Therapy
2015, now publishers Inc, Hanover

ISBN-13: 9781601989147

Paperback

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