The E Myth Revisited


"In this long-running business best-seller, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber ...

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E-Myth Revisited
2016, Hamad Bin Khalifa University Press

ISBN-13: 9789992194911



The E Myth Revisited
2004, HarperBusiness, New York, NY

ISBN-13: 9780887307287

Trade paperback

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