The Design Method: A Philosophy and Process for Functional Visual Communication

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Feeling uninspired? That shouldn't keep you from creating great design work. Design is not about luck, inspiration, or personal expression. Design is a disciplined pursuit aimed at producing sensible, functional work for clients. In The Design Method, you'll learn how to create quality design work on a regular basis that consistently pleases your clients using the same method that Creative Director Eric Karjaluoto uses at his creative agency, smashLAB. The Design Method will teach you a proven, repeatable process for ...

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The Design Method: A Philosophy and Process for Functional Visual Communication
2013, New Riders Publishing

ISBN-13: 9780321928849

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