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The Dartnell Marketing Manager's Handbook

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Regardless of your marketing management experience level, Dartnell's completely revised Marketing Manager's Handbook will guide you to create and executive winning marketing strategies. -- Contribution from 150 marketing experts on virtually every aspect of marketing. This handbook is the most comprehensive and practical guide available today about marketing management and how it's used. -- Organized into nine sections, this handbook is a comprehensive reference tool that offers a wonderful range of information and ...

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The Dartnell Marketing Manager's Handbook
1997, Dartnell Corp.

ISBN-13: 9780850133141

3rd edition Illustrated

Trade paperback

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The Dartnell Marketing Manager's Handbook
1994, Dartnell Corp.

ISBN-13: 9780850132038

3rd edition Illustrated

Hardcover

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