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The Competitive Edge: Advanced Marketing for Dietetics Professionals

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The Third Edition of The Competitive Edge, edited and co-written by noted marketer Kathy King, provides essential information to help dieticians prepare for the future. More than 45 noted practitioners have contributed their expertise, giving dietetics professionals information, strategies, and tools to achieve professional success. This new edition is totally updated with new trends chapters, plus new chapters on customer service, marketing food and food services, selling, marketing sports dietetics and entering the ...

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The Competitive Edge: Advanced Marketing for Dietetics Professionals
2009, Lippincott Williams & Wilkins, Philadelphia, PA

ISBN-13: 9780781798969

3rd edition

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