The Anime Boom in the United States: Lessons for Global Creative Industries

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The Anime Boom in the United States provides a comprehensive and empirically-grounded study of the various stages of anime marketing and commercial expansion into the United States. It also examines the supporting organizational and cultural processes, thereby describing a transnational, embedded system for globalizing and localizing commodified culture. Focusing primarily on television anime series but also significant theatrical releases, the book draws on several sources, including in-depth interviews with Japanese and ...

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The Anime Boom in the United States: Lessons for Global Creative Industries
2019, Harvard University Press, Cambridge

ISBN-13: 9780674241190

Trade paperback

The Anime Boom in the United States: Lessons for Global Creative Industries
2017, Harvard University, Asia Center

ISBN-13: 9780674976993

Hardcover

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