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Switch: How to change things when change is hard

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Brought to you by Penguin. Change is hard. It doesn't have to be. We all know that change is hard. It's unsettling, it's time-consuming, and all too often we give up at the first sign of a setback. But why do we insist on seeing the obstacles rather than the goal? This is the question that bestselling authors Chip and Dan Heath tackle in their compelling and insightful book. They argue that we need only understand how our minds function in order to unlock shortcuts to switches in behaviour. Illustrating their ideas with ...

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Switch: How to change things when change is hard
2011, Random House Business Books, London

ISBN-13: 9781847940322

Mass-market paperback

Switch: How to change things when change is hard
2010, Random House Business Books, London

ISBN-13: 9781847940315

Trade paperback

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