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Study Guide for Principles of Marketing

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Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate.

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Study Guide for Principles of Marketing
2012, Pearson

ISBN-13: 9780132167208

14th edition


Study Guide for Principles of Marketing
2009, Pearson

ISBN-13: 9780136080756

13th edition


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