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Strategies for the New Health Care Marketplace: Managing the Convergence of Consumerism & Technology

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Learn to can better meet the needs of the new consumer-driven marketplace. Strategies for the New Health Care Marketplace--written by a team of acclaimed experts--examines the factors changing today's health care system: the growth in demand for services, the increasing influence of consumers on how services are provided, and the dramatic new advances in treatment made possible by technology.

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Strategies for the New Health Care Marketplace: Managing the Convergence of Consumerism & Technology
2001, Jossey-Bass, San Francisco, CA

ISBN-13: 9780787955939

Hardcover

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