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Strategic Planning for Public Relations

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This innovative text offers a new way of understanding public relations and other types of strategic communication. As an in-depth approach to public relations planning, it presents a step-by-step unfolding of the planning process most often used in public relations practice. Drawing from his background in practice and teaching, Ron Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Complete with clear explanations, relevant ...

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Strategic Planning for Public Relations
2020, Routledge

ISBN-13: 9780367903848

6th edition

Trade paperback

Strategic Planning for Public Relations
2020, Routledge

ISBN-13: 9780367903855

6th edition

Hardcover

Strategic Planning for Public Relations
2017, Routledge, London

ISBN-13: 9781138282063

5th New edition

Paperback

Strategic Planning for Public Relations
2017, Routledge

ISBN-13: 9781138282056

5th edition

Hardcover

Strategic Planning for Public Relations
2012, Routledge

ISBN-13: 9780415506762

4th Revised edition

Trade paperback

Strategic Planning for Public Relations
2009, Routledge, New York, NY

ISBN-13: 9780415994224

3rd edition

Trade paperback

Strategic Planning for Public Relations
2004, Routledge, Mahwah, NJ

ISBN-13: 9780805852394

2nd edition

Trade paperback

Strategic Planning for Public Relations
2002, Routledge, Mahwah, NJ

ISBN-13: 9780805842333

Trade paperback

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