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Strategic Planning for Public Relations

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This innovative text offers a new way of understanding public relations and other types of strategic communication. As an in-depth approach to public relations planning, it presents a step-by-step unfolding of the planning process most often used in public relations practice. Drawing from his background in practice and teaching, Ron Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Complete with clear explanations, relevant ...

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    eBook iconEPUB eBookStrategic Planning for Public Relations
    • Title: Strategic Planning for Public Relations by Ronald D. Smith
    • Publisher: Taylor & Francis
    • Print ISBN: 9780367903848, 0367903849
    • eText ISBN: 9781000201468
    • Edition: 2020 6th edition
    • Format: EPUB eBook

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