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Strategic Corporate Communications: A Global Approach for Doing Business in the New India

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As a new industrial superpower, India is changing the way business is being conducted around the globe. This creates a complex challenge for communication directors, HR executives, and marketing departments--the solution of which can put your company ahead of all the others to thrive in this fertile new market. "Put simply," writes Paul Argenti, one of the foremost experts on corporate communications today, "companies must now find ways to communicate with constituencies they were able to ignore fifty years ago." ...

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Strategic Corporate Communications: A Global Approach for Doing Business in the New India
2008, McGraw-Hill Education, New York, NY

ISBN-13: 9780071549912

Hardcover

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