Start with No: The Negotiating Tools That the Pros Don't Want You to Know

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Start with No offers a contrarian, counterintuitive system for negotiating any kind of deal in any kind of situation--the purchase of a new house, a multimillion-dollar business deal, or where to take the kids for dinner. Think a win-win solution is the best way to make the deal? Think again. For years now, win-win has been the paradigm for business negotiation. But today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compromise unnecessarily, early, and often. Win-win ...

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Start with No: The Negotiating Tools That the Pros Don't Want You to Know
2002, Currency, New York, NY

ISBN-13: 9780609608005

Hardcover

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