Sport Public Relations and Communication

by , ,

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: discussion customized to apply directly to sports management, ...

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Sport Public Relations and Communication
2015, Routledge, London

ISBN-13: 9781138132375

Hardcover

Sport Public Relations and Communication
2010, Routledge

ISBN-13: 9781856176156

Trade paperback

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