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Special Events: Creating and Sustaining a New World for Celebration

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"Providing a comprehensive guide to understanding, planning, promoting, and producing special events, this seventh edition of Special Events describes the theory and practice of all aspects of event management. Written for current and future event leaders, the text continues to expand its emphasis on the growing globalization of the profession, taking into account the skills leaders need to deal with other cultures, societies, and business practices to plan and deliver successful events. New coverage includes sustainability ...

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Special Events: Creating and Sustaining a New World for Celebration
2013, Wiley

ISBN-13: 9781118626771

7th Revised edition

Hardcover

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