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Social Media: Enduring Principles

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Social Media: Enduring Principles offers a comprehensive overview of topics in social media, from interpersonal communication to the role of social media in culture and society. It covers not only cultural issues like online identity and community, but also tackles more analytical topics like social media measurement, network analysis, and social media economics at an introductory level. Each chapter is based on a set of core social science theories and concepts rather than platform-specific frameworks and findings. Rather ...

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Social Media: Enduring Principles
2015, Oxford University Press, USA

ISBN-13: 9780199328437

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