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Social Commerce: Marketing, Technology and Management

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This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for ...

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    eBook iconEPUB eBookSocial Commerce
    • Title: Social Commerce by Efraim Turban; Judy Strauss; Linda Lai
    • Publisher: Springer Nature
    • Print ISBN: 9783319170275, 3319170279
    • eText ISBN: 9783319170282
    • Edition: 2015
    • Format: EPUB eBook

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