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Services Marketing

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Services Marketing, 6/e, is written for students and businesspeople who recognise the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. This edition focuses on knowledge needed to implement service strategies for competitive advantage across industries. In addition to standard marketing topics (such as pricing), this text introduces students ...

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Services Marketing
2012, McGraw-Hill Professional

ISBN-13: 9780078112058

6th edition

Hardcover

Services Marketing
2012, McGraw Hill Higher Education, London

ISBN-13: 9780071086967

6th edition

Paperback

Services Marketing
2008, McGraw Hill Higher Education, London

ISBN-13: 9780071263931

5th edition

Paperback

Services Marketing
2005, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072961942

4th Revised edition

Hardcover

Services Marketing
2005, McGraw-Hill Professional

ISBN-13: 9780071244961

4th edition

Paperback

Services Marketing
2002, Irwin/McGraw-Hill, Boston, MA

ISBN-13: 9780072471427

3rd edition

Hardcover

Services Marketing
2002, McGraw-Hill Professional

ISBN-13: 9780071199148

3rd edition

Paperback

Services Marketing
2000, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071169943

International 2 Revised edition

Paperback

Services Marketing
1999, Irwin/McGraw-Hill

ISBN-13: 9780072312218

2nd edition

Hardcover

Services Marketing
1996, McGraw-Hill Education (ISE Editions), London

ISBN-13: 9780071148818

Paperback

Services Marketing
1996, McGraw-Hill Companies

ISBN-13: 9780070782501

Unknown binding

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