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Selling Today


Students heading for a career in business will benefit from researched and proven selling techniques. Professional sales skills are becoming increasingly important in today's business world. This text covers up-to-date academic topics and rich application materials, providing students with everything they need to understand and apply selling techniques. In the eleventh edition, Manning and Reece have invited Michael Ahearne to join their best-selling author team. Ahearne's experience as Associate Professor of Marketing ...

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Selling Today
2009, Prentice Hall, Upper Saddle River, NJ

ISBN-13: 9780132079952

11th Revised edition


Selling Today
2001, Prentice Hall, New Jersey

ISBN-13: 9780130289476

8th edition


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